About Rod & Reel

Rod and Reel is a specialist Freshwater and Saltwater fishing store based at 480D Broadway, New Market, Auckland (situated down behind the Caltex station on Broadway). There is ample parking directly outside the store (with 9 dedicated parks) where you can even stop outside with the boat on!

We stock extensive ranges of tackle and accessories in both freshwater and saltwater, including brands such as; Sage, Hardy, Hanak, Redington, Rio, Patagonia, Umpqua, Shimano, Daiwa, Okuma, Ripple Fisher, Evergreen, Yamaga, HOTS, Gamakatsu, to name but a few.

 Rod and Reel has three full time staff, Markus (Manager), Chris (Saltwater Specialist) and Peter (Freshwater Specialist), who are always keen to help you in whichever way they can, to achieve your ultimate fishing goals.

The team at Rod and Reel prides itself on not only their knowledge within the freshwater and saltwater fields, but also the fact that they are regularly out in the field trialling, testing and hopefully catching! So if one of them isn’t in, it’s a good bet they’re on the water!

Shop Opening Hours - October 2016 onwards (excluding public holidays etc. as below):

Monday, Tuesday, Wednesday and Friday – 9:30am – 6pm

Thursday - 9:30am - 8pm (late night)

Saturday - 10am – 3pm

Sunday - 10am - 3pm

Auckland Anniversary weekend (January 28th - 30th 2017)

Saturday 4th - OPEN (10am - 3pm)
Sunday 5th    - CLOSED
Monday 6th    - CLOSED

Waitangi weekend (February 4th - 6th 2017)

Saturday 4th - OPEN (10am - 3pm)
Sunday 5th    - CLOSED
Monday 6th    - CLOSED

Easter weekend (April 14th - 17th 2017)

Friday 14th April       - 
Saturday 15th April  - 
Sunday 16th April     - CLOSED
Monday 17th April    - CLOSED

Staff Profiles - Who are we?

Markus Church - Manager

Markus has always been a passionate fisherman from the time he could hold a rod. If it swam he would try to catch it. Having travelled and lived overseas extensively for 9 years, Markus was lucky enough to fish in all manner of exotic destinations, so has a vast experience of many different techniques and types of fishing, from fly to more traditional saltwater techniques. A lot of which, he has found, can be applied back here to our own NZ conditions. Having worked in the fishing retail industry for many years, he has a wealth of knowledge of equipment, techniques, tips and tricks!  If he’s not in the shop, you can almost guarantee he’s either on a river or out in the boat somewhere making the most of what this amazing country has to offer! 

Chris O'Neil - Saltwater Specialist

Chris heads up the Saltwater fishing side of things at Rod and Reel and absolutely lives and breathes fishing! Being a passionate saltwater fisherman from the time he could walk, he has recently been introduced to flyfishing (since starting with Rod and Reel) and is now just as hooked on that! Chris has worked in the fishing retail industry since leaving University (so that’s a few years now) and has an extensive knowledge of gear, rigging and all the latest techniques to help you land that fish of a lifetime. If Chris isn’t in the shop, you can almost guarantee he’ll be out there somewhere harassing the local fish population and pushing his gear to it’s limits!

Peter Scott - Freshwater Specialist

Peter heads up our Freshwater / Flyfishing department and has worked in the fishing retail industry since way back when Tisdalls was located in Queen Street, Auckland (which is a long time ago now!). Not only does he have a vast knowledge of the industry, but he has also represented NZ for over 10 years with the NZ Silver Flies Flyfishing team (as well as previously being the NZ Champion). So what he doesn’t know about freshwater fishing, possibly isn’t worth knowing! Pete also runs all our casting lessons and even does a bit of guiding to some of his ‘secret spots’! He also lives on the doorstep of the Manukau harbour, so whenever he can, he’s out there hitting the salt too! Like the rest of us, if Pete’s not in-store, he’s out on the water somewhere. Either fishing himself, giving lessons, or guiding clients to some of the world’s best fishing!


Ben Starns - PT Staff


Ben is a super passionate saltwater fisherman and already has some great catches under his belt. Ben’s background was predominantly saltwater fishing, including jigging, slow pitch jigging, gamefishing, etc, but since working here at Rod and Reel he has also taken to flyfishing like a duck to water. His day trips alone, from Auckland to fish the Taupo fishery are a testament of his dedication! Ben has worked in the fishing retail industry for quite a few years now and has a great knowledge of all the latest techniques, rigs, and gear. If he’s not fishing, you can almost guarantee he’ll be researching the latest techniques from overseas and then planning his next trip to put them in to practice!

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